Mr Osborn’s stuff and things

For our third task, we were required to score a piece of music to a commercial of our choice and to then brand that product with a jingle at the end. After researching and scoring a few demos, I settled on an Air France advert by Michel Gondry.

I took into account Brian Eno’s Music For Airports liner notes about the way music can reassure a flight, but expanded on this with more obvious musical gestures.
My score is the most instrumentally diverse piece I have written so far with the inclusion of Cello, Harp, Marimba, Synths, Electric Guitar, Percussion and Electric Piano.

The hit points that are in the commercial are visually subtle, so my intention was to bring these out with spacious musical gestures. The gestures correspond to the planes movement from scene to scene, and I aided this movement with panning techniques.

Julio discussed with us harmonic rhythm and it’s importance to the scenes own progression, which is audible in the augmentation/diminution of the varying main chord progression: it corresponds loosely to the changing scenes (an example is the chord lift that is timed to the hair falling off the customer in the hairdressers, (third scene)).

For my jingle, I attempted to copy the timbres that are often heard in airports (announcements for example), but layer them in a strong quirky French way.
I am waiting on a small headphones amp so I can re-record the electric piano (I will collect it at 7am tomorrow from the post office); my advert will be available to see later on Monday.

Take care.